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In an effort to nail down specifics on the use of tablets and e-readers in the digital magazine sales arena, the Audit Bureau of Circulations (ABC) proposed a new reporting format for sales of digital subscriptions and...Read more

Seeking “to provide enhanced understanding and clarity about the measurement of magazine media audiences on tablets for the advertising community”, the Association of Magazine Media’s Tablet Metrics Task Force announced voluntary guidelines regarding...Read more

Driving a stake into the hearts of editors everywhere, media industry prognosticator, Ben Elowitz, is denouncing the long cherished belief that content is king…and says it really never was. Elowitz believes the Internet has pulled the curtain back on content to reveal that “Content has always been a means to an end. And the end has always been audience.” Because of the Internet, he states, content and distribution have parted ways and “Media has been slow to adjust to this new dynamic.” Additionally, media companies need...Read more